Media Production For Fire Departments
Learn how to create quality promotional materials to help with fundraising and marketing.
- Starts Oct 28Starts Oct 28
- 150 US dollars$150
- 606 Burr Mountain Road
Note: Fire Marshals receive 24 credits for completing this course. While the entire world has become media centric over the past 20 years, volunteer fire houses have become equally reliant on promotion and marketing to attract new members, access new sources of funding, and to build positive public exposure in their communities and beyond. Being more than simply proficient in media production is a critical component of any business interested in building positive public perception. This class will cover a wide range of topics involving video production, and educate students on subjects critical to being successful with video production using social media, a website, and more. Bonus: Media exposure in today's world goes beyond social media and website postings, and it's important to understand the role of the Public Information Officer in your organization. Whether your department has a PIO, intends to create the position, or simply needs to understand the ground rules of managing media exposure, the media manager and the PIO must work from the same rule book, and understand both the needs and the limits of both positions. Class topics will include: Basic techniques in cinematography and photography Telling a story with images Technology and tools from production to post production The process for interviews, podcasts and multi-cam production The role of the Public Information Officer in your department Social media posting: How and when, and when not, to post The legalities of using images and/or video Graduates of the class will have a strong understanding not only of the techniques and skills of proper video production, but also the rules of using footage and stills online or for promotions, and an understanding of how to post content on a regular basis. REQUIRED TOOLS -Digital camera device - some form of camera or digital video recording device (smart phone is acceptable). If you do not have something, let us know and a camera might be provided (supplies are limited). -Laptop and/or desktop computer that can run editing software, for use outside of class. _________________________________________ ABOUT THE INSTRUCTOR John Parenteau’s career spans over thirty years in Hollywood, during which he has worked in nearly every aspect of filmmaking. He won an Emmy Award in 1995, and has supervised or produced visual effects on Hunger Games, Oceans 8, Iron Man 2 and more. He is is also a volunteer firefighter in Colebrook, CT.
606 Burr Mountain Road, Torrington, CT, USA